A beautifully rich and vibrant celebration of Grain throughout the entire experience. From the innovative brewed concoctions and the inspired food pairings to the brand's visual language. It's a journey of discovery and delight.
To create a brand identity and brand experience that supports the Gweilo's bold vision for a venue: To make the best craft beer experience in hong kong. An immersive journey into the world of craft beer. Originally an old flour store, Grain is now home to the Gweilo Brewlab. A versatile, multi-use venue where brewing ingredients and fermentation flow through every little detail.
With wild ambitions to push what you can expect from a typical Hong Kong venue. Innovative flavour concoctions and brewing techniques for freshly fermented wonders. And unexpected food pairings with Grains taking centre stage throughout the menu. GRAIN is a world where foodies and craft enthusiasts can all feel at home.
To celebrate the journey of Grain. The core hospitality concept gives traditional brewing and cooking a modern, refreshed and sometimes innovative twist. It just so happens that the venue was an old grain store in a previous life. Our brand solution built upon this idea by utilising vintage-inspired engravings and illustrations to create a visual journey of grains. From field to glass and plate, with some added quirkiness along the way.
With a completely refreshed, refined and sophisticated interior fit-out full of natural tones, subtle textural details and sleek finishes, our brand needed vivid bursts of energy and flavour. Whilst at the same time being warm and welcoming. Truly representing the overall experience that you can expect from Grain.
“ Having been through Collective Objective's creative process before, we knew they could deliver on our challenging brief; a short timeline, a multi-use space and the need to house two brands under one roof.
The up-front time investment to immerse the team in the strategic process and thinking paid dividends during ideation evaluation, concept development and outcome. With flexibility and diverse thinking, Collective Objective delivered a creative, versatile, and engaging solution that elevated the customer experience."
Joseph Gould – Founder, COO of Gweilo Beer
Collective Objective is 100% independently owned. We promise to champion diversity, build an inclusive and supportive culture, and collectively do our part to create a more equitable world.
© Collective Objective Group Pty Ltd.