Building brandS with purpose, heart & soul

We use strategic branding and design as a force for good to enhance purpose-driven people, businesses and ideas. Proudly B Corp Certified, we're dedicated to designing positive impact for people and planet.

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Our People

We are a collective of experienced creatives, designers, thinkers, strategists, copywriters, developers, project managers and producers. But more than that we are committed individuals and passionate believers, dreamers and doers that care about our planet and the people we share it with.

Dean Hazelgrove

Founder & Strategic Creative Director

Beth Wallace

Impact Strategist & B Consultant

Matt Player

Design Director

Ebony Goh

Brand & Motion Designer

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Looking to help your brand leave a lasting and positive impact?

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  • What is Building Brands with Soul, and why is it important?

    At Collective Objective, Building Brands with Soul is about creating brands that go beyond aesthetics—they embody purpose, heart, and authenticity. It's about weaving your values and vision into every touchpoint so your brand feels alive and deeply connected to the people it serves.

    A soulful brand inspires trust, fosters belonging, and reflects your commitment to making a positive difference. We believe that when your brand has soul, it doesn't just stand out—it moves people to care, connect, and act, contributing to a more equitable and regenerative world.

  • How does Collective Objective approach Building Brands with Soul?

    We start with curiosity—listening to your story, understanding your mission, and uncovering what drives you. Through collaboration, we dig deep into the essence of your business and the impact you want to make. Then, with creativity at the helm, we craft a brand rich with meaning—think visual identities that speak, words that resonate, and experiences that inspire.

    Our process is thoughtful and inclusive, ensuring your brand reflects your soul while connecting authentically with your audience. It's about building something that feels true to you and uplifts the world around us.

  • What kind of businesses benefit most from Building Brands with Soul?

    We love working with dreamers and doers—businesses and individuals who want their brand to reflect a deeper purpose. If you're passionate about creating positive change through sustainability, community, or innovation, this is for you.

    From ethical startups to established companies ready to reconnect with their 'why,' we're here for anyone who believes their brand can be a force for good. If your values align with ours—inclusivity, equity, and a thriving planet—we'd be thrilled to help you build a brand with soul.

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