Building brandS with purpose, heart & soul

We use strategic branding and design as a force for good to enhance purpose-driven people, businesses and ideas. Proudly B Corp Certified, we're dedicated to designing positive impact for people and planet.

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Our People

We are a collective of experienced creatives, designers, thinkers, strategists, copywriters, developers, project managers and producers. But more than that we are committed individuals and passionate believers, dreamers and doers that care about our planet and the people we share it with.

Dean Hazelgrove

Founder & Strategic Creative Director

Beth Wallace

Impact Strategist & B Consultant

Matt Player

Design Director

Ebony Goh

Brand & Motion Designer

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Looking to help your brand leave a lasting and positive impact?

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  • What is Creative Brand Development, and why is it important?

    At Collective Objective, Creative Brand Development is about more than just a logo. It's about crafting the authentic story of your purpose, connecting your values, vision, and the positive impact you make. It's the heart of your business, expressed visually and verbally.

    A thoughtfully developed brand helps you connect with your audience, build trust, and inspire action. We help you articulate what makes you unique and how you contribute to a better future, ensuring your brand resonates with those who share your values. A well-crafted brand is the foundation for sustainable growth and positive change.

  • How does Collective Objective approach Creative Brand Development?

    Our approach is collaborative and purpose-driven. We begin by understanding your mission, values, and the positive impact you aim to create. We explore your story, your audience, and the change you want to see. We then use our design and creative thinking expertise to translate this into a compelling brand identity.

    This includes your visual identity (logo, colours, typography), brand voice, and messaging. We work closely with you, ensuring your brand authentically reflects your purpose and resonates with your audience. We're passionate about creating brands that contribute to a more inclusive, equitable, and regenerative planet.

  • What kind of businesses benefit most from Creative Brand Development with Collective Objective?

    We partner with purpose-driven individuals and businesses committed to positively impacting people, businesses, and the planet. We're drawn to organisations whose missions align with the UN Sustainable Development Goals.  While we prioritise businesses that are impactful by design, we also collaborate with individuals and businesses whose ideas, products, or services genuinely excite us and where we see the potential to improve things.

    Whether you're a social enterprise, a B Corp, or a business with a strong commitment to sustainability and ethical practices, if you're looking to use your business as a force for good, we'd love to explore how Creative Brand Development can help you amplify your impact.

Creative Services