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Building brandS with purpose, heart & soul

At Collective Objective, we specialize in branding that drives cultural change for Sydney-based organizations. Our strategies help reshape internal culture and create meaningful connections that support long-term growth and positive transformation.

We are Collective Objective. Leading the way in crafting brands that spark cultural change and align with the values that matter most.

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Our People

Our experienced team of creatives, strategists, and designers is dedicated to helping Sydney organizations navigate cultural shifts through effective branding. We build brands that foster internal cohesion, promote change, and connect with audiences on a deeper level, ensuring lasting success.

Dean Hazelgrove

Founder & Strategic Creative Director

Beth Wallace

Client Services, Impact Strategist & B Consultant

Matt Player

Design Director

Ebony Goh

Brand & Motion Designer

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