Building brandS with purpose, heart & soul

We use strategic branding and design as a force for good to enhance purpose-driven people, businesses and ideas. Proudly B Corp Certified, we're dedicated to designing positive impact for people and planet.

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Our People

We are a collective of experienced creatives, designers, thinkers, strategists, copywriters, developers, project managers and producers. But more than that we are committed individuals and passionate believers, dreamers and doers that care about our planet and the people we share it with.

Dean Hazelgrove

Founder & Strategic Creative Director

Beth Wallace

Impact Strategist & B Consultant

Matt Player

Design Director

Ebony Goh

Brand & Motion Designer

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  • What is Cultural Change Branding, and why is it important?

    Cultural Change Branding at Collective Objective is about using your brand to spark meaningful shifts—both within your organisation and in the world around you. It's about embedding purpose into your culture and radiating it outward to inspire your audience.

    A brand that drives cultural change doesn't just reflect values—it actively shapes behaviours, builds community, and champions a better future. We believe it's a powerful way to create lasting impact and connect with people who share your vision for a regenerative planet.

  • How does Collective Objective approach Cultural Change Branding?

    We begin by listening—listening—to your goals, your people, and the culture you want to nurture. Through collaboration, we uncover the insights that will guide your brand's role in driving change. Then, with creativity and care, we design a brand identity and messaging that inspire action and foster connection.

    We work with your teams to embed this vision, ensuring it lives in every interaction. It's a holistic, human-centred approach about creating a ripple effect of positivity and purpose.

  • What kind of businesses benefit most from Cultural Change Branding with Collective Objective?

    This is for businesses and leaders who see their brand as a catalyst for progress. If you're a company aiming to shift internal culture, a social enterprise tackling big issues, or an organisation passionate about equity and sustainability, we're your partner.

    We're especially excited to work with those who want to align their culture with bold, world-changing goals. We'd love to join you on that journey if you're ready to use your brand to inspire transformation.

Creative Services

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